Meet Lisa Appler

Director of Client Experience

Director of Client Experience at Get Strategy, Done®. A career built across law, fitness, hospitality, and design, all in service of one thing: making people feel seen, valued, and taken care of.

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Meet Lisa Appler

Director of Client Experience

Director of Client Experience at Get Strategy, Done®. A career built across law, fitness, hospitality, and design, all in service of one thing: making people feel seen, valued, and taken care of.

The Experience Starts With Her

Lisa Appler is the Director of Client Experience at Get Strategy, Done®, where she brings warmth, positivity, and meticulous follow-through to every client interaction. Her path has taken her from law offices to fitness studios to the front lines of guest relations to home design. Every step has reminded her she's at her best when she's supporting people and making their experience effortless.

A Career Built on Getting the Details Right

Lisa began her career as a litigation and estates paralegal, where she developed the attention to detail that still defines her work today. From there, she spent more than a decade in the fitness industry as a personal trainer, corporate fitness coach, and business owner before discovering her true calling in customer service. Over the next twenty years, she led guest relations, rising from the front lines to director and eventually running the entire department.

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A Career Built on Getting the Details Right

Lisa began her career as a litigation and estates paralegal, where she developed the meticulous attention to detail that still defines her work today. From there, she spent more than a decade in the fitness industry as a personal trainer, corporate fitness coach, and business owner, before discovering her true calling in customer service. Over the next twenty years, she led guest relations, rising from the front lines to director and eventually running the entire department.

She Came Back Because the Team Was Worth It

After retiring and relocating from Texas to Virginia, Lisa returned to work for one simple reason: the chance to support a team she believes in. At GSD, she's the person who makes sure every client feels seen, valued, and genuinely cared for from the very first interaction — because getting strategy done starts with getting the experience right.

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